2012 coating enterprise should beat make service brand
Service brand is to point to in economic activities, the enterprise through the goods or services service process to meet consumers' psychological needs of a special brand form. Throughout a domestic and international market, can see service, technology and elements are the brand and free in the product brand, and is becoming one kind of unstoppable trend and trends. Service and technical brand and not to separate the service, technology and products of contact, the opposite is more close contact. Now, make service brand is no longer finance, telecommunications, postal services, retail service areas such as enterprise's patent, manufacturing field also ushered in the service brand era, especially those who manufacture in the field of "wrist grade enterprise", such as hewlett-packard, IBM, haier, shida company, enterprise, this is manufacturer under the principle of the service of winning the "product".
Coatings industry is a famous saying: "very coating, three points, seven points installation services." Service to the importance of the paint industry is self-evident. But along with the development of the paint industry, service and not adapted to strengthen, media constantly keep coating enterprise service poor etc. Not only have no service for coating industry has brought "value-added", strengthen the awareness of the coating brand, and instead dragged the coating brand on the hind legs.
Make service brand, can not only for coating enterprise training brand awareness and loyalty, and can also increase the added value of coating, is this brand is more differentiation, make enterprise completion from "sell the products to sell service" transformation.
Although coating service consciousness and did not reach the whole service brand of standards, but we also see, by the enterprise in trying to have....... China coating industry three giants, nature, access the service they were launched brand.
A coating launch nanny service: "gold nanny" is for the after-sales service weak coating launched standardization service brand, upgrade the gold after the main highlight nanny two characteristics, one is full of considerate service, 2 it is service commitment effective cash sex. The original "4 S service center" upgrade "nature gold nanny service center", special service personnel more, not only the service level rapid promotion, service scope to expand further.
At the same time, "gold nanny" for consumers build the triple product security inquiry system, and give each consumer set up customer file of 1 on 1 tracking service, also use special coating care product nature to provide 360 ° maintenance services. "Gold nanny" service of not only the wood coatings upgrade service standards and the characteristics of the product, maintainability and supportability more uniform; Let the flexible moral commitment into reality, have guaranteed service cash ability, not only benefit consumers make real, more set up and strengthen the integrity of the coating brand.
Access "five heart level of service" : the so-called "five heart level of service" means honest, patient, comfortable and gratified, peace of mind. The good faith management, said to make customers feel your sincere; Persuasive voice, repeatedly let customers feel your patience; Sincerely service, meticulous let customers feel your sweet; Good service, make customers feel gratified approach with: alpha, service to customers what felt secure.
At the press interview, vice President of a group CengXin told reporters: "service brand of launch to the industry will have a great effect, and for promoting brands will also have a role to paint the housekeeper's launch., will lead China coating industry into the 'service time'." Through the service brand, can "manufacturing" more than competitors differences, this really is the best in enterprise determines the competition do. In fact, many large and medium-sized enterprise play FuWuZhan is right, service quality is endless, differentiation opportunity many. If again the service brand, this is the biggest difference.
When a coating brand can put it service brand and product organic union, in the consumers' mind build "is not this coating, is also a kind of service" this concept, this is the king of the enterprise development.